{"id":3808,"date":"2026-03-15T11:37:11","date_gmt":"2026-03-15T10:37:11","guid":{"rendered":"https:\/\/malaga.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=3808"},"modified":"2026-03-16T18:46:59","modified_gmt":"2026-03-16T17:46:59","slug":"tu-web-no-vende-tu-historia-si-humaniza-tu-marca-en-la-era-de-la-ia","status":"publish","type":"wcb_session","link":"https:\/\/malaga.wordcamp.org\/2026\/session\/tu-web-no-vende-tu-historia-si-humaniza-tu-marca-en-la-era-de-la-ia\/","title":{"rendered":"Tu web no vende. Tu historia s\u00ed: humaniza tu marca en la era de la IA"},"content":{"rendered":"\n<p>Si la inteligencia artificial fuera capaz de escribir textos de venta brutales, estar\u00edas ya en Bali mientras una horda de Agentes IA trabajan por ti. Pero (oh, qu\u00e9 pena) resulta que tu cliente huele la mediocridad y no se la cuelas tan f\u00e1cil.<\/p>\n\n\n\n<p>En un mundo donde cualquiera puede darle a un bot\u00f3n y construir una web OK, con im\u00e1genes OK y unos textos OK, tenemos que volvernos WOW. \u00bfQuieres diferenciarte? Empieza a NARRAR.<\/p>\n\n\n\n<p>En mi charla aprender\u00e1s a transformar la herida fundacional de tu negocio en relato y el relato en pasta. Porque tu web no vende, pero tu historia (bien contada) te aseguro que s\u00ed.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si la inteligencia artificial fuera capaz de escribir textos de venta brutales, estar\u00edas ya en Bali mientras una horda de Agentes IA trabajan por ti. Pero (oh, qu\u00e9 pena) resulta que tu cliente huele la mediocridad y no se la cuelas tan f\u00e1cil. En un mundo donde cualquiera puede darle a un bot\u00f3n y construir [&hellip;]<\/p>\n","protected":false},"author":15950837,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1777131000,"_wcpt_session_duration":2100,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3807],"footnotes":""},"session_track":[38],"session_category":[43,46],"class_list":["post-3808","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-charla","wcb_session_category-nivel-basico"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"25\/04\/2026","time":"17:30"},"session_speakers":[{"id":"3807","slug":"rosa-morel","name":"Rosa Morel","link":"https:\/\/malaga.wordcamp.org\/2026\/speaker\/rosa-morel\/"}],"session_cats_rendered":"Charla, Nivel b\u00e1sico","_links":{"self":[{"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/3808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/3808\/revisions"}],"predecessor-version":[{"id":4383,"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/3808\/revisions\/4383"}],"speakers":[{"embeddable":true,"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/3807"}],"author":[{"embeddable":true,"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/rosamorel"}],"wp:attachment":[{"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=3808"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=3808"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=3808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}