{"id":3837,"date":"2026-03-26T19:12:03","date_gmt":"2026-03-26T18:12:03","guid":{"rendered":"https:\/\/malaga.wordcamp.org\/2026\/?post_type=wcb_speaker&#038;p=3837"},"modified":"2026-03-26T19:12:03","modified_gmt":"2026-03-26T18:12:03","slug":"marga-camps","status":"publish","type":"wcb_speaker","link":"https:\/\/malaga.wordcamp.org\/2026\/speaker\/marga-camps\/","title":{"rendered":"Marga Camps"},"content":{"rendered":"\n<p>Llevo desde 2016 trabajando en ecommerce DTC, primero desde dentro de las marcas y ahora como especialista externa en email marketing estrat\u00e9gico.<\/p>\n\n\n\n<p>He trabajado con marcas como Lookiero, Colvin, Cocunat, Fit Generation y Mr. Wonderful ayud\u00e1ndolas a convertir el email en un canal de negocio que aporta, en tiempos donde el CAC es cada vez m\u00e1s alto, no solo de promociones, descuentos y newsletters que hablan del producto sin m\u00e1s.<\/p>\n\n\n\n<p>Me obsesiona que las marcas dejen de infrautilizar el canal con mayor ROI del marketing digital y empiecen a usarlo con estrategia, criterio y datos. Y s\u00ed, a veces eso implica decirle al CEO que no toque lo que no debe, porque me ha pasado.<\/p>\n\n\n\n<p>Ah, de peque\u00f1a quer\u00eda ser arque\u00f3loga, as\u00ed que ahora saco oro de las listas de emails sin quemarlas.<\/p>\n\n\n<ul class=\"wp-block-wordcamp-speaker-sessions\"><li><p><a href=\"https:\/\/malaga.wordcamp.org\/2026\/session\/deja-de-sobornar-a-tus-clientes-con-descuentos-y-sacale-jugo-al-cana\/\">Deja de sobornar a tus clientes con descuentos y s\u00e1cale jugo al canal m\u00e1s rentable<\/a><\/p><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Llevo desde 2016 trabajando en ecommerce DTC, primero desde dentro de las marcas y ahora como especialista externa en email marketing estrat\u00e9gico. He trabajado con marcas como Lookiero, Colvin, Cocunat, Fit Generation y Mr. Wonderful ayud\u00e1ndolas a convertir el email en un canal de negocio que aporta, en tiempos donde el CAC es cada vez [&hellip;]<\/p>\n","protected":false},"author":7694169,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_user_name":"margacamps","footnotes":""},"speaker_group":[],"class_list":["post-3837","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/979975fc29ac529d59ce1da234accdb496b6383c571d2dd2fe0e809dcfec2987?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/979975fc29ac529d59ce1da234accdb496b6383c571d2dd2fe0e809dcfec2987?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/979975fc29ac529d59ce1da234accdb496b6383c571d2dd2fe0e809dcfec2987?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/979975fc29ac529d59ce1da234accdb496b6383c571d2dd2fe0e809dcfec2987?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/979975fc29ac529d59ce1da234accdb496b6383c571d2dd2fe0e809dcfec2987?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/979975fc29ac529d59ce1da234accdb496b6383c571d2dd2fe0e809dcfec2987?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/3837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"replies":[{"embeddable":true,"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/comments?post=3837"}],"version-history":[{"count":2,"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/3837\/revisions"}],"predecessor-version":[{"id":4784,"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/3837\/revisions\/4784"}],"sessions":[{"embeddable":true,"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/3838?_embed=1&context=view"}],"author":[{"embeddable":true,"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/wordcamp"}],"wp:attachment":[{"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=3837"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/malaga.wordcamp.org\/2026\/wp-json\/wp\/v2\/speaker_group?post=3837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}